Expanded Gamut Printing gains attention in Italy
publication date: 2017/11/17
Kai Lankinen introducing EGP and it´s advantages in Bologna.
The 10th international FlexoDay seminar was organized on 15 November in Bologna, Italy. The event was hosted by Italy's flexography association, ATIF (Associazione Tecnica Italiana per la Flessografia). Over 400 flexography and packaging industry professionals from several countries gathered in Bologna to network and discuss the latest news and the future of the industry. Marvaco was one of the companies represent at the seminar.
The 10th international FlexoDay seminar was organized on 15 November in Bologna, Italy. The event was hosted by Italy's flexography association, ATIF (Associazione Tecnica Italiana per la Flessografia). Over 400 flexography and packaging industry professionals from several countries gathered in Bologna to network and discuss the latest news and the future of the industry. Marvaco was one of the companies represent at the seminar.
Kai Lankinen, the CEO of Marvaco, was invited to the international portion of the seminar as a guest speaker. In his presentation, Lankinen introduced EGP (Expanded Gamut Printing), one of the most popular topics in packaging printing today.
EGP enables high-quality, efficient and more productive packaging printing with no need for spot colors. In EGP, print and brand colors are implemented with digitally assisted ink blending in a more predictable, precise and clean manner. The CMYK color gamut is enriched e.g. with additional OGV (Orange, Green, Violet) process inks, which doubles the number of color shades compared to the Pantone+ color series. The EGP technology enables parallel printing of different products at the same time, as well as printing smaller print runs more cost-efficiently. It also reduces the environmental impact of printing.
"It was a pleasure to participate in the seminar and to experience the wonderful presentations, lively discussions and networking. Judging from the discussion and interest surrounding EGP, it is a topic of interest in Italy, as well," Lankinen says. He recommends the FlexoDay seminar to everyone in the packaging industry.
International brand owners and printing companies are moving on to EGP, or have already partially adopted it. The interest towards EGP continues to increase in Finland, as well. Marvaco is a Finnish pioneer in EGP, implementing the technology together with packaging printing companies both in Finland and internationally.
Further information:
Kai Lankinen
CEO
Marvaco Oy
kai.lankinen@marvaco.fi
ATIF website: www.atif.it
